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Sweden sees music sales soar after crackdown on filesharing


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UK music executives are looking to the home of Abba for signs that declining sales can be stemmed by new filesharing laws

Thank you for the music – or rather thank you for paying for the music – to misquote Abba.

Record labels are pointing to the dramatic rise in music sales in Sweden, just months after the country introduced anti-piracy laws, as evidence of what a similar crackdown in Britain could do to the flagging market.

Figures from the record labels association IFPI Sweden show revenues rose 18% in the first nine months of this year, a significant reversal from seven consecutive years of decline. Much of the rise came after April’s implementation of an anti-piracy law and a ruling against the operators of The Pirate Bay, the filesharing site. The two events generated a great deal of interest and deeply divided debate about copyright in Sweden.

Music executives in Britain are looking to Sweden’s experience for signs that their own tumbling sales can be stemmed by new laws outlined by the government last week. Business secretary Lord Mandelson’s digital economy bill includes controversial plans to send warning letters to the most flagrant unlawful filesharers and paves the way for persistent offenders to have their broadband suspended from 2011.

Opponents of the British proposals are quick to point out that the Swedish sales rise coincides with the emergence of new legal digital services such as the popular Spotify.

Music industry groups concede that too, but they insist the combination of carrot and stick is the key to changing consumer behaviour.

“The increase in sales in Sweden, set against the backdrop of innovative new digital services and tighter copyright laws, is encouraging,” said John Kennedy, the chairman and chief executive of IFPI.

“It is too early to say if Sweden has permanently turned a corner, but we hope that users there will permanently switch from unlicensed filesharing networks that give nothing back to the music community to great value legal services whose operators recognise continuous investment is needed to discover and promote the talent of tomorrow.”

The 18% rise in Swedish sales over the past nine months reflects an 80% increase in the digital market and a 9% rise in physical format sales. IFPI also points out that four new physical music retailers have opened in Stockholm this year.

Consumer push

Ludvig Werner, who chairs IFPI Sweden, said even if the new law had not changed people’s perceptions of whether copyright owners should be properly remunerated, it had changed their behaviour. A crackdown on illegal sites combined with the spread of legal sites supported by advertising had helped push consumers from one to the other.

“It’s like speeding, put up cameras and people will start to ease off the gas pedal. Even if it doesn’t change the attitudes, they find legal alternatives because they don’t want to get caught,” he said.

The rise in sales has been as “dramatic as when the figures started to drop in 2002″, he says. But music bosses in the home of Abba and Ace of Base are not cracking open the bubbly just yet.

“The music business in Sweden has been so used to negative sales information for the majority of a decade, so they don’t stand up and drink champagne when they see these figures,” said Werner.

“They are saying: ‘It’s interesting … but let’s wait and see if this is a change in trends or is it just a deviation from the downward spiral?’” The IFPI also flags up rising sales in South Korea, another country that recently introduced an anti-piracy law and where several legal services have launched. It says music sales there were up 18% in the first half of 2009 on a year ago, as CD sales rose for the first time in five years.

Geoff Taylor, the chief executive of BPI, the UK record labels group, says the figures from Sweden and South Korea show how legislation can steer people into legal services. He hopes Britain’s experience will follow suit.

“We hope that even the announcement of the new legislation will have some educational effect by reminding people illegal downloading is against the law and that there’s a huge range of legal services out there,” he said.

On the other side of the debate over similar proposed laws in Britain, Jim Killock, executive director of the Open Rights Group, questioned how much the Swedish figures reflected a legal change there.

“We shouldn’t be surprised that digital revenues are going up in countries like Sweden now that new services have been online for a while. The question is whether it is necessary to have harsh enforcements,” he said.

Killock believes music companies and other rights holders are already alienating consumers. He points out that Sweden’s Pirate party, which wants to legalise internet filesharing, has won a seat in the European parliament. His own group, which is running a “say no to disconnection” campaign, has seen its membership grow by 20% in the last two months, to just over 1,000 people.

“If the music industry wants to build a movement of people that are angry with the way they are being treated they are going about it the right way,” he said. He and many of the internet service providers argue the way to curb piracy is for music companies to provide more legal online music sources such as Spotify.

“Filesharing is not the root of the problem. It’s a symptom not a cause. It’s a symptom of a lack of relevant services,” said Killock.

Broadband provider TalkTalk, whose chief executive, Charles Dunstone, has been an outspoken opponent of Mandelson’s planned clampdown, said the sales rise in Sweden did reflect “some movement towards more accessible and reasonably priced content”.

Undetectable

But the company questioned whether piracy was on the wane. “We have almost no idea how much content is being accessed illegally because people are migrating away from P2P (peer to peer) platforms and increasingly access content via proxy servers, encryption, ripping from internet, radio and so on – all of which is undetectable,” said a spokesman.

“At best, the Swedish system has hastened the migration from P2P. The development of better legitimate models is very welcome and it probably explains the uptick in sales. But it seems highly implausible that it is legislation which has prompted any reversal of fortune,” he added.

The debate over how much new laws can actually help music sales over the long term has also deeply divided musicians. In Sweden many artists came out in support of new legislation, says Werner. But many opposed it as counterproductive.

Alex Jonsson, the keyboard player in Maze of Time, a Swedish progressive rock band, describes the new law as “absolutely horrid”, partly because of the privacy implications, but also because he believes many bands have benefited from filesharing.

“If I could, I would put everything out there. The way the music business has developed means that spread is much more important than short-term gain … It’s a changing climate and you have to look at new ways of getting your music out, such as the live scene and bundling music together with other services and so on,” he said.

“I do get a smaller piece of the pie but the pie is getting bigger. People in Kuala Lumpur would never have known before about a band in a suburb of Stockholm.”


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Elisabeth Söderström obituary


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Swedish soprano whose perceptive singing and vivid acting made her a great heroine in operas by Tchaikovsky, Richard Strauss and Janáček

One of the most perceptive and admired sopranos of the postwar era, Elisabeth Söderström, who has died aged 82, had a lengthy career that carried on into the 1990s, when she was well into her 60s. In everything she attempted, her vibrantly beautiful singing was enhanced by her good looks and vivid acting. With her sensitive demeanour she was particularly successful at portraying the troubled women who abound in opera, such as Leonore in Beethoven’s Fidelio, Tatyana in Tchaikovsky’s Evgeny Onegin and the Countess in Richard Strauss’s Capriccio, three of the roles with which she delighted audiences at Glyndebourne.

She was born in Stockholm, the daughter of a Swedish naval captain and a Russian mother, and studied at the Royal Academy and Opera School there. She made her debut as early as 1947, when she was just 20, as Mozart’s Bastienne, in the Drottningholm Court Theatre. Thereafter she joined the Swedish Royal Opera, of which she remained a member throughout the rest of her career. Her roles there stretched from Monteverdi’s Nero (Poppea) through Mozart’s Countess Almaviva (in Figaro, one of her most palpitating portrayals), Strauss’s Octavian and Marschallin (both in Der Rosenkavalier) to Janáček’s Jenůfa.

At the Royal Opera in London, she also loved playing the Governess in Britten’s The Turn of the Screw and Marie in Berg’s Wozzeck, two further distressed women. But she also revelled in lighter things, such as Rosalinde in Die Fledermaus and Saffi in the same composer’s Der Zigeunerbaron (The Gypsy Baron). She sang many of her roles both in Swedish and in the original.

ln 1955 she made her debut at the Salzburg Festival, as the boy Ighino in Pfitzner’s Palestrina. She first appeared at Glyndebourne in 1957, as the Composer in Strauss’s Ariadne auf Naxos, and in 1963-64 she was much admired there as Elisabeth Zimmer in Henze’s Elegy for Young Lovers. She made her debut at Covent Garden in 1960, with the Royal Swedish Opera as Daisy Doody in Blomdahl’s Aniara and as Morgana in Handel’s Alcina. She returned there, with the resident company, as Octavian and as an unforgettable Mélisande under Pierre Boulez (1969-70, a role that she recorded with him).

Her Metropolitan Opera debut was as Susanna (Figaro) in 1959, followed by Strauss’s Sophie, which meant she had undertaken all three of the women’s roles in Der Rosenkavalier, once joking that she would now have to undertake Baron Ochs. She continued to appear in New York for the following four seasons. One of her later roles, that of the 300-year-old Emilia Marty in Janáček’s The Makropulos Case, was undertaken with, among others, Welsh National Opera, an unforgettable experience, also seen in London. She wonderfully conveyed Marty’s emotional cynicism and boredom at having lived so long. She followed that with the old Countess in Tchaikovsky’s The Queen of Spades, showing that she could still command attention even with reduced resources.

Söderström often sang in concerts: she appeared at the Royal Festival Hall, London, and in the recording studio with Otto Klemperer in Beethoven’s Missa Solemnis. She was also an accomplished recitalist, singing a wide repertory, but particularly happy in the songs of Sibelius, which she recorded complete in the company of the pianist Vladimir Ashkenazy. She always delighted her audiences by introducing specific items with her particular fey charm, nowhere more successfully than with Mussorgsky’s Nursery cycle. She was also an engaging broadcaster, and often regaled Radio 3 and Radio 4 audiences with her anecdotes.

From 1993 to 1996 she was director of the Drottningholm Palace Theatre, where she had started her career. In retirement, she became an accomplished giver of masterclasses, leavening her lessons with a good deal of humour and general bonhomie.

Söderström was one of the most distinguished artists of her generation. The combination of a charming, yet elusive personality, very Swedish in character, with her vibrant voice and sincere acting enhanced all her portrayals, and while she was as happy deploying them on comedy as on drama, it is undoubtedly for her interpretations of the heroines in the operas of Tchaikovsky, Richard Strauss and Janáček that she will be longest remembered.

As a person, she was the soul of kindness, had a ready wit and was never more at home than when taking part in lively conversation. Colleagues and friends alike were treated generously. In the opera house, she could be demanding, wanting others to meet her own high standards, but she was always co-operative with directors she trusted, and with them she was willing to work as hard and as long as it took to create a result full of inner meaning.

In 1950 she married Sverker Olow, and he survives her, as do their three sons.

John Amis writes: When Elisabeth was invited to make her debut in New York at the Metropolitan Opera, she took all three of her sons with her for the season. When they got to school age, she gave up New York and returned to the Royal Opera in Stockholm. This was typical of her approach to a happy marriage, and to being both a wife and a mother. By that point being rather older than many of her colleagues, she developed the knack of being an elder sister to them and coaching them at rehearsals. She excelled in masterclasses, partly through her good nature, but also because she always sought to encourage her students to give their best; at the same time she delighted her audience without ever buttering her own ego (as many masterclass teachers do).

Elisabeth giggled and laughed a lot, but that only seemed to complement the seriousness of her devotion to her art. Sometimes she would point out to people who implied that a singer’s life was an easy one, how hard it could be. “Sweat, phlegm and dirty feet is often what it’s about,” she would say. “What do we do all day when not rehearsing? We memorise and that takes up a lot of time, all part of the job. And so is winding down after a performance.”

Coming from a country whose language is comparatively remote from most of the repertoire meant that Elisabeth would often sing in several languages. Some of the Janáček operas, for example, she sang not only in the original Czech, but also in German, English and Swedish. She was the least divaish diva that you could meet. She was a good person, a good friend, good wife, good mother, good humoured and an attractive woman.

Sometimes she had a hard time of it. In Jenůfa once her heel caught in a hole in a floorboard: broken knee. Another time in Offenbach’s La Périchole, she took a dive nearly into the orchestral pit: bad back. Deputising, she was manhandled in the last scene of an unfamiliar version of Gounod’s Faust in which Marguérite does not get wafted to heaven, but bundled down to hell: broken arm.

Elisabeth wrote an informative and readable little book, In My Own Key (1979), and in the photographs of her in various roles you can usually guess which role she was playing just by her facial expression, whether it was Tatyana, Leonore, The Governess, Mélisande, Kát’a Kabanová or the Marschallin or Octavian in Rosenkavalier. She was different in each part.

At Glyndebourne, we regulars idolised the singer Sena Jurinac, who left Sussex in 1956 when her marriage broke up, leaving her husband Sesto Bruscantini to sing there by himself. We heard that there was some unknown Swedish singer coming to sing Sena’s roles, and we all hated her in advance. But as soon as she sang the Composer in Strauss’s Ariadne, our hatred turned to love and adoration. The Swede was of course Elisabeth Söderström.

• Elisabeth Söderström, soprano, born May 7 1927; died 20 November 2009

• Alan Blyth died in 2007


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